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Practical branding options for SharePoint intranets, extranets and public websites

There has been plenty of discussion recently over branding SharePoint Online, which extends to SharePoint 2013 and likely to SharePoint 2016. In particular with SharePoint Online, the prevailing wisdom coming from Microsoft has been to not customize the user interface (UI) beyond what can be accomplished in the browser or with Composed Looks—otherwise known as “Don’t touch the Master Page.” But is this reasonable? If it is not an acceptable option for your SharePoint implementation, what are your options?

Topics: branding, SharePoint UI